Always the right baby products, exactly at the right moment — an eco baby box automatically curated by AI and delivered to your door.
As a trusted baby subscription in Belgium and the Netherlands, we combine smart technology with sustainable baby gifts you can feel good about giving — from a first newborn gift box to a recurring delivery that grows with your child.
“Always the right baby products at the right moment.”
The arrival of a baby brings many changes — and keeping up with shopping lists for diapers, food, and toiletries is not something they need right now.
New baby products are needed regularly.
Prices and quality are difficult to compare.
Products are regularly overlooked.
Work and family leave little room.
Customer pain point: parents want to be relieved of the burden without having to constantly manage shopping lists.
Through our platform, parents fill out a short questionnaire so we can build a box around their needs — whether that's a one-off pregnancy gift box or an ongoing baby subscription across Belgium and the Netherlands:
Delivered weekly or bi-weekly, fully tailored to the family's needs.
Products delivered to your dooron the platform
fill it in
a personalized eco baby box
to your home
Extra benefit: two days before shipping, the customer receives a notification.
This target audience is primarily looking for:
Just as Torfs and Van Haren coexist successfully, we believe specialization adds value.
“We're not just building a platform, but a network of parents and grandparents who support each other. Does this sound like a community you'd want to be part of?”
Join the growing baby subscription community in Belgium and the Netherlands and let AI take care of the sustainable baby gifts your little one needs.
Start today